Following another successful Spring/Summer edition, Notes Shanghai is already looking ahead to its Autumn/Winter 2026 edition. From 14 to 17 October, the international fragrance community will once again gather in Shanghai for Asia’s leading boutique fragrance fair, discovering new launches, meeting emerging brands, and exploring one of the world’s most exciting destinations for niche fragrance.

This year’s Spring/Summer edition welcomed 194 brands from 29 countries. With more than 40 forums, a selection of interesting salon events, and the latest immersive fragrance exhibitions, it became a vibrant meeting place for discovering the latest developments in niche perfumery. Curious what it was like? Discover our full recap of the Spring/Summer edition here.

Looking ahead to the Autumn/Winter edition, Notes Shanghai continues to strengthen the connection between China’s rapidly growing fragrance industry and the rest of the world. Bringing together international exhibitors, emerging Chinese fragrance houses, educational forums, and industry professionals, it has become one of the key meeting places for anyone interested in the global fragrance industry.

While much of the Autumn programme remains under wraps, one thing is certain: Notes Shanghai continues to be one of the most exciting places to discover what’s next in niche fragrance. It’s where unexpected discoveries happen, making Notes Shanghai one of the highlights of our 2026 event calendar.

As official Media Partner, Le Parfum Magazine will once again return to Notes Shanghai this October to discover and share the stories shaping the next chapter of niche perfumery.

And this year…
one fragrance lover won’t just follow Notes Shanghai from afar.
They’ll experience it alongside us.