When Vicken Arslanian, the entrepreneur behind Commodity Fragrances, took over the brand in 2019, he brought a fresh vision: simplicity, innovation and above all a personal fragrance experience. In Le Parfum Magazine you could already read about the Scent Space concept and the bestseller Commodity Milk. In this online exclusive, you can discover even more hidden details that truly set Commodity apart…

THE ZERO PHILOSOPHY

“At Commodity, we approach everything from a ZERO position,” Vicken says. “We do not do things just for the sake of tradition, and we do not undo things just to be different. We look at each challenge and ask ourselves how we can learn from history and adapt it to be relevant today.” The result is a brand that stays fresh, intuitive, and surprising, giving customers exactly what they need in the moment.

COMMUNITY DRIVEN INNOVATION

What started as an idea to simplify perfume has now become a language shared by the community. Fans describe their scents as Personal, Expressive, or Bold, terms introduced by Commodity through their innovative Scent Space concept. “We are most proud when we see our community using our terms when speaking about our products on social media,” Vicken explains. These terms seem to have resonated with many fragrance lovers, because they simply make sense.

THE SECRET ROOM: COMMODITY EDITIONS

Alongside Scent Space, Commodity created a playground for niche lovers called Editions. Here, archive favourites like Rain, Wool, and Bergamot make a comeback, alongside new collaborations. These fragrances are available exclusively in the SoHo boutique or during limited online drops. Even the packaging was redesigned, giving Editions a unique identity apart from Scent Space.

A new chapter is now opening with Milk Orchid Limited Edition, a twist on the bestseller Milk. Co created with scent design student and content creator Emma (known as @perfumerism), this launch reimagines Milk with an unexpected floral facet. Soon we will share an exclusive Q&A with Emma on how this collaboration came to life, so stay tuned…

FROM FATHER TO SON

Vicken credits much of his entrepreneurial drive to his father. “He taught me to take risks, stay true to my vision, and always strive for excellence.” That same mindset flows through Commodity, a brand that never loses its authenticity while always pushing forward.