CONCENTRATION CRAZE:
THE RISE OF HIGH CONCENTRATION PERFUMES

Over the years, the fragrance industry has experienced a growing demand for perfumes with a higher percentage of perfume oil. Let’s explore this rising trend and zoom in on one of the perfume houses that has expertly embraced it from the start: Amouage.

Amouage - The Exceptional Extraits Collection

Concentration Craze - The Rise of the Extraits

While highly concentrated fragrances have long been a tradition in Arabic countries, this trend has now also gained global appeal. More perfume enthusiasts have been gravitating towards something beyond the go–to eau de parfum in the recent years, due to several contributing key factors. One is the growing demand for longer–lasting scents, with fragrance lovers seeking essences that endure throughout the day with fewer reapplications. Besides perfume intensity, it has also become trendy to seek out more unique and richer olfactory experiences, often associated with higher perfume concentrations. Today’s fragrance enthusiasts are increasingly interested in premium luxury products with higher prices and perceived value, as is the case with fragrances with higher perfume oil concentrations. For many brands, offering higher concentrations also serves as a way to stand out in the highly competitive perfume industry – in turn motivating the release of fragrances with a higher perfume oil content.

EXCEPTIONAL EXTRAITS

Amouage is one of the perfume houses driving this trend, exemplified by the release of their Exceptional Extraits collection. This range pushes perfume concentration to new heights, revitalising beloved creations such as Honour 43 Woman, Reflection 45 Man, Interlude 53 Man, and Epic 56 Woman with higher perfume concentration percentages, as indicated by the numbers in the names. The latest addition to this collection is Guidance 46, crafted by renowned French master perfumer Quentin Bisch. It’s an elevated interpretation of the beloved Guidance from Amouage’s Odyssey Collection.

Renaud Salmon, Chief Creative Officer of Amouage

Renaud Salmon, Amouage’s Chief Creative Officer, explains: “When we completed the original Guidance eau de parfum, which has a concentration of 25%, I just knew there was something truly special about it. So back then, we already wondered…