Ever wandered through a perfume boutique, overwhelmed by options? Don’t worry – we’ve all been there. The world of perfume is a beautiful maze. But what if you had a map? A way to find your path through it, faster and with more confidence. That’s where the Fragrance Wheel comes in. A clever, circular guide that helps make sense of scent and leads you to what you truly love. So, let’s take it for a spin and discover how it works!

The idea of mapping scent families isn’t entirely new. Early versions appeared as far back as the 1940s, thanks to perfumers like Paul Jellinek, who began organising fragrances to better understand their structure and effect. But it wasn’t until the 1980s that the concept took on a more refined, practical shape – one we still use today. That’s when Michael Edwards, a respected fragrance expert and author, introduced the Fragrance Wheel. It was designed as an easy-to-use guide to help identify a customer’s favourite fragrance family and suggest other scents they might love. A simple idea that transformed perfume consultations and made selecting the right fragrance much easier.