{"id":24561,"date":"2026-07-15T10:11:57","date_gmt":"2026-07-15T08:11:57","guid":{"rendered":"https:\/\/www.leparfummagazine.com\/?p=24561"},"modified":"2026-07-15T10:14:19","modified_gmt":"2026-07-15T08:14:19","slug":"notes-shanghai-alex-wu-on-chinas-growing-influence-in-perfumery","status":"publish","type":"post","link":"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/15\/notes-shanghai-alex-wu-on-chinas-growing-influence-in-perfumery\/","title":{"rendered":"NOTES SHANGHAI: ALEX WU ON CHINA&#8217;S GROWING INFLUENCE IN PERFUMERY"},"content":{"rendered":"<div class=\"row\"  id=\"row-1130775017\">\n\n\n\t<div id=\"col-828791982\" class=\"col hide-for-small small-12 large-12\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_503852254\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1082\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair.jpg 1920w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-710x400.jpg 710w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-1400x789.jpg 1400w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-768x433.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-1536x866.jpg 1536w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-18x10.jpg 18w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_503852254 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1160424360\" class=\"col show-for-small small-12 large-12\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_1767175620\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-4.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-4.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-4-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-4-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-4-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-4-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-4-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_1767175620 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"text-2117343741\" class=\"text hide-for-small\">\n\t\t\n\n<h1 style=\"text-align: center;\"><span style=\"font-size: 80%;\">NOTES SHANGHAI: ALEX WU ON<br \/><\/span><span style=\"font-size: 100%;\">CHINA&#8217;S GROWING INFLUENCE IN PERFUMERY<\/span><\/h1>\n\t\t\n<style>\n#text-2117343741 {\n  font-size: 1.1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2102024334\" class=\"text show-for-small\">\n\t\t\n\n<h1 style=\"text-align: center;\"><span style=\"font-size: 80%;\">NOTES SHANGHAI:<br \/>ALEX WU ON<br \/><\/span><span style=\"font-size: 100%;\">CHINA&#8217;S GROWING INFLUENCE<br \/>IN PERFUMERY<\/span><\/h1>\n\t\t\n<style>\n#text-2102024334 {\n  font-size: 1.1rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-984628013\" class=\"gap-element clearfix hidden\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-984628013 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t<section class=\"section\" id=\"section_1219018070\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"text-2894421535\" class=\"text\">\n\t\t\n\n<div class=\"text-base my-auto mx-auto pb-10 &#091;--thread-content-margin:--spacing(4)&#093; @w-sm\/main:&#091;--thread-content-margin:--spacing(6)&#093; @w-lg\/main:&#091;--thread-content-margin:--spacing(16)&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:40rem&#093; @w-lg\/main:&#091;--thread-content-max-width:48rem&#093; mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal &#091;.text-message+&amp;&#093;:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"660d84fd-a8d3-4892-9135-68213f2cb8e2\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-&#091;1px&#093;\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p style=\"text-align: center;\" data-start=\"507\" data-end=\"868\"><strong>China is no longer simply manufacturing fragrances and packaging for the rest of the world. Today, a new generation of brands, perfumers and creative voices is helping shape the future of fine fragrance. As Chinese consumers become increasingly interested in niche fragrance and independent brands continue to flourish, the country&#8217;s influence on global perfumery is growing faster than ever.<\/strong><\/p>\n<p style=\"text-align: center;\" data-start=\"873\" data-end=\"1195\">Few people have witnessed that transformation more closely than Alex Wu. As the founder of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\">Notes Shanghai<\/a><\/span>, China&#8217;s leading niche fragrance fair, he has brought together fragrance brands, perfumers, retailers, media, and enthusiasts from around the world to encourage creativity, dialogue, and cultural exchange.<\/p>\n<p style=\"text-align: center;\" data-start=\"1200\" data-end=\"1374\">In this exclusive interview, Alex shares how China&#8217;s fragrance industry has evolved, why Notes Shanghai was created, and where he believes the future of perfumery is heading.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\n<style>\n#text-2894421535 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_536937202\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai.jpg\" class=\"attachment-original size-original\" alt=\"Alex Wu Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_536937202 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1609248041\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1609248041 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_53068953\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1082\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai.jpg\" class=\"attachment-original size-original\" alt=\"Alex Wu Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai.jpg 1920w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai-710x400.jpg 710w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai-1400x789.jpg 1400w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai-768x433.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai-1536x866.jpg 1536w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai-18x10.jpg 18w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Notes-Shanghai-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_53068953 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><span style=\"font-size: 75%;\">Alex Wu, founder of Notes Shanghai<\/span><\/p>\n\t<div id=\"gap-175743470\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-175743470 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1379543953\" class=\"text\">\n\t\t\n\n<h1 style=\"text-align: center;\">The Rise of China&#8217;s Fragrance Industry<\/h1>\n\t\t\n<style>\n#text-1379543953 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1219018070 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"text-710724926\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\"><strong>Before founding Notes Shanghai, what did your career journey look like, and what ultimately led you to realise China was ready for its first niche fragrance fair?<\/strong><\/p>\n<p style=\"text-align: center;\">Before founding Notes Shanghai, I had already been working in the fragrance industry for many years. My company has long provided product development and manufacturing services for fragrance brands in China and around the world, which has given me the opportunity to work closely with brands, perfumers, and every part of the fragrance value chain.<\/p>\n<p style=\"text-align: center;\">What ultimately led me to create Notes Shanghai was seeing a new generation of outstanding independent Chinese fragrance brands emerge. Many of them were investing tremendous effort into their products and creative vision, yet there was no platform where they could truly be seen, discussed, and discovered. High-quality exchange between brands and consumers, brands and the media, and between Chinese brands and the international fragrance community was still very limited.<\/p>\n<p style=\"text-align: center;\">I believe some industries grow not only through competition, but through exchange. Our goal with Notes Shanghai was to bring together perfumers, brands, buyers, retailers, media, fragrance professionals, and passionate enthusiasts in one place. We wanted outstanding creations to gain meaningful visibility, while giving brands the opportunity to receive direct feedback from both the market and their peers.<\/p>\n<p style=\"text-align: center;\">When a brand discovers a different creative approach, when a perfumer hears perspectives from another market, when an international buyer encounters Chinese brands for the first time, or when fragrance lovers exchange ideas with one another, those seemingly small interactions gradually become the driving force behind an industry&#8217;s development. For us, Notes Shanghai is not only about creating business opportunities, but about building an ecosystem where ideas, knowledge, and creativity can move freely.<\/p>\n<p style=\"text-align: center;\"><strong>You&#8217;ve witnessed China&#8217;s fragrance industry evolve from the very beginning. What has it been like to watch that transformation unfold from the inside?<\/strong><\/p>\n<p style=\"text-align: center;\">The biggest change is that China&#8217;s fragrance industry is gradually moving from manufacturing to creation. In the past, China&#8217;s greatest strength was its highly developed manufacturing capability and integrated supply chain. Today, however, we are seeing more and more Chinese brands develop their own creative identity and distinctive voice, with the confidence to tell their own stories.<\/p>\n<p style=\"text-align: center;\">At the same time, Chinese consumers have become much more sophisticated. They are no longer driven simply by international luxury brands or the latest market trends. Instead, they are increasingly interested in the perfumer behind a fragrance, a brand&#8217;s philosophy, its creative process, and the cultural ideas it represents. They are also more willing to support creations that genuinely resonate with them.<\/p>\n<p style=\"text-align: center;\">This shift in consumer mindset has encouraged brands to invest more deeply in originality and creativity. Today, China&#8217;s fragrance industry is no longer defined only by its manufacturing capabilities, but increasingly by its ability to create brands with distinctive identities and lasting cultural influence.<\/p>\n<h1 style=\"text-align: center;\">&#8220;I believe some industries grow not only<br \/>through competition, but through exchange&#8221;<\/h1>\n<p style=\"text-align: center;\"><strong><br \/>How would you describe the relationship between China&#8217;s niche fragrance market and the rest of the world today? Where do you see the greatest differences, and where are the two becoming increasingly aligned?<\/strong><\/p>\n<p style=\"text-align: center;\">The relationship between China&#8217;s fragrance market and the rest of the world has entered a new phase of two-way exchange, where different fragrance cultures are influencing one another more than ever before.<\/p>\n<p style=\"text-align: center;\">The biggest difference, in my view, lies in the stage of development. Europe has a mature fragrance ecosystem and a long-established heritage, while China remains a relatively young but highly dynamic market. Because the two markets are at different stages of development, they each bring different strengths and perspectives to the industry.<\/p>\n<p style=\"text-align: center;\">At the same time, they are becoming increasingly aligned. Whether in China or internationally, brands are placing greater emphasis on long-term brand building, original creative expression, and building genuine relationships with consumers.<\/p>\n\t\t\n<style>\n#text-710724926 {\n  font-size: 1.05rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-1139567457\">\n\n\n\t<div id=\"col-1080550687\" class=\"col medium-4 small-10 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-2083166522\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2083166522 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover show-for-small x md-x lg-x y md-y lg-y\" id=\"image_82627612\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-3.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-3.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-3-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-3-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-3-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-3-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-3-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_82627612 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_82627612 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_1387303934\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1082\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2.jpg 1920w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2-710x400.jpg 710w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2-1400x789.jpg 1400w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2-768x433.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2-1536x866.jpg 1536w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2-18x10.jpg 18w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-Fair-2-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_1387303934 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-160254701\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-160254701 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-3040202216\" class=\"text show-for-small\">\n\t\t\n\n<h1 style=\"text-align: center;\">Sharing China&#8217;s<br \/>Creative Voice<\/h1>\n\t\t\n<style>\n#text-3040202216 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3963618837\" class=\"text hide-for-small\">\n\t\t\n\n<h1 style=\"text-align: center;\">Building Bridges Through Fragrance<\/h1>\n\t\t\n<style>\n#text-3963618837 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-4273438569\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\"><strong>Looking back, what moment made you realise Notes Shanghai was genuinely changing the fragrance industry?<\/strong><\/p>\n<p style=\"text-align: center;\">What makes me most proud is seeing so many outstanding brands become better known through Notes Shanghai over the years. On one hand, we have introduced many exceptional international fragrance brands to China, giving Chinese consumers and industry professionals the opportunity to experience different fragrance cultures from around the world. On the other hand, we have helped many promising Chinese brands gain visibility among consumers, the market, and the international fragrance community.<\/p>\n<p style=\"text-align: center;\">Many independent brands have excellent products and strong creative ideas, but because they are still relatively small, they often lack opportunities for meaningful exposure and industry connections. That was one of the original reasons for founding Notes Shanghai: to create a platform where more deserving brands could be discovered.<\/p>\n<p style=\"text-align: center;\">Over the years, we&#8217;ve seen many brands use Notes Shanghai as a starting point to build their market presence and develop long-term partnerships. Ultimately, a brand&#8217;s success depends on the quality of its products and its long-term commitment. We are simply pleased to have been part of that journey.<\/p>\n<p style=\"text-align: center;\">Beyond China, I also believe Notes Shanghai has a broader role to play. Over the past few years, we have been exploring how a fragrance fair can create value beyond brand showcases and business opportunities, through content, cultural exchange, and international dialogue.<\/p>\n<p style=\"text-align: center;\">Today, it is encouraging to see more regions around the world establishing their own fragrance fairs and experimenting with new approaches to curation, content, and industry exchange. I see this as a positive sign of a fragrance industry that is becoming increasingly open, diverse, and globally connected, and I&#8217;m glad that Notes Shanghai has had the opportunity to be part of that evolution.<\/p>\n<p style=\"text-align: center;\"><strong>China has a rich cultural heritage of tea, incense, traditional medicine, and botanicals. Do you think these influences will become more visible in contemporary fine fragrance?<\/strong><\/p>\n<p style=\"text-align: center;\">I believe this shift is already happening. Over the past few years, we have seen more and more Chinese fragrance brands move beyond simply incorporating recognisable Chinese ingredients or cultural references. Instead, they are drawing genuine creative inspiration from Chinese culture itself. Tea, incense, and traditional botanicals are all part of that heritage, but what truly matters is not simply using those elements in a fragrance. It is about translating the ways of living, aesthetic values, and cultural understanding behind them into contemporary olfactory expression.<\/p>\n<p style=\"text-align: center;\">At Notes Shanghai, we have also seen that what increasingly interests the international fragrance community is not simply the ingredients that come from China, but the fresh creative perspectives and new forms of expression that Chinese creators are bringing to the global fragrance landscape.<\/p>\n<h1 style=\"text-align: center;\"><br \/>&#8220;The international fragrance community<br \/>is becoming increasingly interested not simply<br \/>in ingredients from China, but in the fresh creative perspectives Chinese creators are bringing to global perfumery&#8221;<br \/><br \/><\/h1>\n<p style=\"text-align: center;\"><strong><br \/>Notes Shanghai brings together fragrance cultures from all over the world. What is one misconception Western brands still have about Chinese fragrance lovers?<\/strong><\/p>\n<p style=\"text-align: center;\">I think it&#8217;s less a matter of misunderstanding than a lack of opportunities to truly understand one another. The Chinese market is evolving very quickly, and it is difficult to understand today&#8217;s consumers through data, social media, or industry reports alone.<\/p>\n<p style=\"text-align: center;\">We have seen more and more international brands come to Notes Shanghai not only to showcase their products, but also to engage directly with Chinese consumers, local brands, and industry professionals. Many questions can only be answered by being there in person.<\/p>\n<p style=\"text-align: center;\">One of Notes Shanghai&#8217;s most important roles is to help reduce the information gap between China and the international fragrance community. We want to make it easier for Chinese brands to be understood internationally, while also giving international brands a more authentic and nuanced understanding of the Chinese market.<\/p>\n\t\t\n<style>\n#text-4273438569 {\n  font-size: 1.05rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center show-for-small\"  id=\"row-604811272\">\n\n\n\t<div id=\"col-652608771\" class=\"col medium-4 small-10 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_525995078\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine.jpg\" class=\"attachment-original size-original\" alt=\"Looking Ahead to Notes Shanghai 2026AW - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_525995078 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_1264338766\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1082\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai 2026AW\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW.jpg 1920w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-710x400.jpg 710w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-1400x789.jpg 1400w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-768x433.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-1536x866.jpg 1536w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-18x10.jpg 18w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_1264338766 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1973182398\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1973182398 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-1379716963\" class=\"text\">\n\t\t\n\n<h1 style=\"text-align: center;\">Designed to Be Experienced<\/h1>\n\t\t\n<style>\n#text-1379716963 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3134943364\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\"><strong>Notes Shanghai was one of the first fragrance fairs to introduce large-scale interactive scent exhibitions. Was creating an immersive visitor experience always part of your vision, or did that idea evolve as the fair grew?<\/strong><\/p>\n<p style=\"text-align: center;\">It wasn&#8217;t part of a fully formed plan from the beginning. With each edition of Notes Shanghai, we&#8217;ve continued to introduce new ideas and new formats. But one thing has remained constant: we&#8217;ve always wanted Notes Shanghai to be more than a place for business. We want it to be a platform that also promotes fragrance culture and encourages meaningful industry exchange.<\/p>\n<p style=\"text-align: center;\">Fragrance is something that needs to be experienced, but it also needs to be understood. If an exhibition simply presents products, visitors can only take away so much. That&#8217;s why we&#8217;ve introduced historical fragrance exhibitions, perfumer retrospectives, ingredient-focused exhibitions, forums, and publications such as Nez in China. Together, these initiatives provide a broader context, helping visitors understand not only how a fragrance smells, but also the creative thinking, materials, history, and culture behind it.<\/p>\n<p style=\"text-align: center;\">While these initiatives are not directly related to commercial transactions, they make communication between brands and audiences much more meaningful. The more visitors understand, the more effectively brands can express their ideas. When people have the right context, concepts that once required lengthy explanations, whether about creative direction, ingredient innovation, or cultural references, become much easier to appreciate.<\/p>\n<p style=\"text-align: center;\"><strong>Notes Shanghai never feels like rows of exhibition booths. It feels curated. How do you balance business with creativity when designing the visitor experience?<\/strong><\/p>\n<p style=\"text-align: center;\">I think it comes back to how we define Notes Shanghai. From the very beginning, we&#8217;ve regarded content as being just as important as commerce. That&#8217;s why the fair often feels more like a curated experience than a traditional trade show.<\/p>\n<p style=\"text-align: center;\">For a fragrance fair, curation isn&#8217;t something separate from business. It&#8217;s a way of helping brands express themselves more clearly, while helping visitors better understand the work behind each fragrance.<\/p>\n<p style=\"text-align: center;\">When people have a deeper understanding of a brand&#8217;s creative vision, ingredients and cultural context, the conversations between brands and audiences become much more meaningful, and commercial relationships become stronger as well. So rather than trying to balance creativity and commerce, we see thoughtful curation and meaningful content as a way of bringing the two together.<\/p>\n\t\t\n<style>\n#text-3134943364 {\n  font-size: 1.05rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center show-for-small\"  id=\"row-594430436\">\n\n\n\t<div id=\"col-995959703\" class=\"col medium-4 small-10 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1933562481\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1933562481 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_145909731\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/03\/Inside-the-April-Edition-of-Notes-Shanghai-Mobile2-Le-Parfum-Magazine.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/03\/Inside-the-April-Edition-of-Notes-Shanghai-Mobile2-Le-Parfum-Magazine.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/03\/Inside-the-April-Edition-of-Notes-Shanghai-Mobile2-Le-Parfum-Magazine-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/03\/Inside-the-April-Edition-of-Notes-Shanghai-Mobile2-Le-Parfum-Magazine-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/03\/Inside-the-April-Edition-of-Notes-Shanghai-Mobile2-Le-Parfum-Magazine-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/03\/Inside-the-April-Edition-of-Notes-Shanghai-Mobile2-Le-Parfum-Magazine-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/03\/Inside-the-April-Edition-of-Notes-Shanghai-Mobile2-Le-Parfum-Magazine-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_145909731 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_1955307826\">\n\t\t<a class=\"\" href=\"https:\/\/notesshanghai.com\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1082\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1.jpg 1920w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1-710x400.jpg 710w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1-1400x789.jpg 1400w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1-768x433.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1-1536x866.jpg 1536w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1-18x10.jpg 18w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-1-600x338.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_1955307826 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-317323429\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-317323429 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-2435484550\" class=\"text\">\n\t\t\n\n<h1 style=\"text-align: center;\">Shaping the Future of Perfumery<\/h1>\n\t\t\n<style>\n#text-2435484550 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1036563044\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\"><strong>For many years, Europe has been considered the heart of fine fragrance. Do you see China becoming not only a major consumer market but also a global force for fragrance creativity and innovation? Why or why not?<\/strong><\/p>\n<p style=\"text-align: center;\">Yes, but I don&#8217;t think that means China is here to replace Europe. Europe has an extraordinary fragrance heritage, a highly developed industry, and world-class expertise. Those foundations remain incredibly important. China&#8217;s opportunity is not to replicate that system, but to contribute new creative perspectives and different ways of thinking about fragrance.<\/p>\n<p style=\"text-align: center;\">China&#8217;s fragrance industry is still relatively young. That brings certain challenges, but it is also one of its greatest strengths. Without being constrained by long-established conventions, many Chinese creators draw inspiration from architecture, cities, materials, food, memory, and contemporary life, rather than relying solely on traditional fragrance narratives.<\/p>\n<p style=\"text-align: center;\"><strong>Is there a fragrance trend, creative movement, or olfactive direction you believe is currently underestimated, but is about to have its moment?<\/strong><\/p>\n<p style=\"text-align: center;\">Trends have a way of pulling everyone in the same direction. Social media amplifies certain scent profiles, distribution channels naturally favour safer products, and brands are easily influenced by whatever is popular at the moment. As a result, the conversation often becomes about what will sell, rather than what is worth creating.<\/p>\n<p style=\"text-align: center;\">Some fragrances that are rooted in genuine lived experience may earn strong recognition within a smaller audience, but they won&#8217;t necessarily become mainstream trends overnight. Yet these are often the works with the greatest longevity. They have the potential to introduce new ways of experiencing fragrance and, over time, even shape the future direction of creative perfumery.<\/p>\n<p style=\"text-align: center;\"><strong>Over the years, you&#8217;ve experienced countless fragrances and met hundreds of perfumers, founders, and creators from around the world. Has your own relationship with perfume changed?<\/strong><\/p>\n<p style=\"text-align: center;\">The biggest change has probably been in my everyday life. I used to own just a few bottles of perfume and would wear them only occasionally. Today, I have many fragrances, and I choose them depending on my mood or where I&#8217;m going that day.<\/p>\n<p style=\"text-align: center;\">The longer I&#8217;ve worked in this industry, the more willing I&#8217;ve become to explore fragrances from different creative styles and cultural backgrounds. I think the biggest change in me has been learning to stay open-minded and curious.<\/p>\n<p style=\"text-align: center;\"><strong>Without giving away any surprises, what can visitors look forward to at the next edition that reflects where Notes Shanghai is heading?<\/strong><\/p>\n<p style=\"text-align: center;\">The theme of the next edition of Notes Shanghai is Another Way. With this theme, we want to bring the conversation back to what lies at the heart of perfumery. Many of the works that have truly shaped the industry&#8217;s evolution came from people who were willing to challenge established conventions and explore new creative paths.<\/p>\n<p style=\"text-align: center;\">This year, we want to refocus the discussion on creativity itself. There are many important topics facing the industry today, such as growth, distribution, social media and AI, but at its core, perfumery remains an art of perception, creation, and expression. Through the brands, forums, special exhibitions, and curated content across the fair, we hope to explore how scent continues to shape the way we understand the world, while opening up new possibilities for creative expression.<\/p>\n<p style=\"text-align: center;\">At the same time, Another Way is not only about creativity, but also about perception. In an age increasingly shaped by screens, algorithms, and ready-made answers, scent still offers a way of experiencing and understanding the world that cannot be replicated.<\/p>\n<h1 style=\"text-align: center;\">&#8220;Scent still offers a way of experiencing<br \/>and understanding the world that cannot be replicated&#8221;<\/h1>\n<p style=\"text-align: center;\"><strong><br \/>Our giveaway winner will be joining the Le Parfum Magazine team at Notes Shanghai as a content creator. Beyond the exhibition booths, what would you encourage them to experience, and what advice would you give them to make the most of their visit?<\/strong><\/p>\n<p style=\"text-align: center;\">Beyond visiting the brand booths, I&#8217;d strongly recommend exploring the featured exhibitions, taking part in the forum programme, and spending time talking with brand founders, perfumers, buyers, members of the media, and fellow creators. Those conversations will give you a much broader understanding of how China&#8217;s fragrance industry is evolving.<\/p>\n<p style=\"text-align: center;\">If you have extra time, I&#8217;d also encourage you to visit some of Shanghai&#8217;s fragrance boutiques. Some of the most interesting brands may not be exhibiting at this edition of the fair, and different types of retail spaces offer a valuable window into how Chinese brands connect with consumers and how today&#8217;s fragrance market in China is developing.<\/p>\n\t\t\n<style>\n#text-1036563044 {\n  font-size: 1.05rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"is-divider divider clearfix\" style=\"max-width:1000px;height:1px;\"><\/div>\n\n\t<div id=\"gap-1533046526\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1533046526 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t<section class=\"section\" id=\"section_1765060796\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"text-3513504497\" class=\"text\">\n\t\t\n\n<h1 style=\"text-align: center;\">Win a Trip to Notes Shanghai<\/h1>\n\t\t\n<style>\n#text-3513504497 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-546761433\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-546761433 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-546761433 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-3511195422\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Alex Wu describes Notes Shanghai as more than a fragrance fair. It is a place where ideas, cultures and creativity come together. This October, one fragrance enthusiast will have the opportunity to experience that first-hand.<\/p>\n<p style=\"text-align: center;\">Together with Notes Shanghai, we&#8217;re inviting one fragrance lover to join the Le Parfum Magazine editorial team in Shanghai and experience one of Asia&#8217;s most exciting niche fragrance events from the inside. Over four unforgettable days, you&#8217;ll explore the fair, discover exciting fragrance houses, experience new launches, and capture the event through your own creative lens.<br \/><br \/>Whether you express your passion through photography, video, reviews, social media, or storytelling, we&#8217;re looking for someone with genuine curiosity, creativity, and a love for niche perfumery.<\/p>\n\t\t\n<style>\n#text-3511195422 {\n  font-size: 1.05rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-442851511\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-442851511 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-center hide-for-small\"  id=\"row-1162481692\">\n\n\n\t<div id=\"col-1817017261\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_913076436\">\n\t\t<a class=\"\" href=\"https:\/\/www.leparfummagazine.com\/de\/giveaway-notes-shanghai-2026\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1.jpg\" class=\"attachment-original size-original\" alt=\"Le Parfum Magazine X Notes Shanghai Giveaway\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_913076436 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-303157702\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-4084478700\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: left;\">What Can You Win?<\/h3>\n\t\t\n<style>\n#text-4084478700 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3885255728\" class=\"text\">\n\t\t\n\n<p>The selected participant will receive:<\/p>\n<ul>\n<li>Round-trip economy flights to Shanghai, China<\/li>\n<li>Four nights in a five-star hotel<\/li>\n<li>Full access to Notes Shanghai (14 \u2013 17 October 2026)<\/li>\n<li>An exclusive goodie box<\/li>\n<\/ul>\n\t\t\n<style>\n#text-3885255728 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center show-for-small\"  id=\"row-1166705806\">\n\n\n\t<div id=\"col-110754361\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_134765591\">\n\t\t<a class=\"\" href=\"https:\/\/www.leparfummagazine.com\/de\/giveaway-notes-shanghai-2026\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1.jpg\" class=\"attachment-original size-original\" alt=\"Le Parfum Magazine X Notes Shanghai Giveaway\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-1-1-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_134765591 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-503368833\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-503368833 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-503368833 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-497328846\" class=\"text\">\n\t\t\n\n<h2 style=\"text-align: center;\">What Can You Win?<\/h2>\n\t\t\n<style>\n#text-497328846 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-2028338572\" class=\"text\">\n\t\t\n\n<p style=\"text-align: left;\">The selected participant will receive:<\/p>\n<ul>\n<li style=\"text-align: left;\">Round-trip economy flights to Shanghai, China<\/li>\n<li style=\"text-align: left;\">Four nights in a five-star hotel<\/li>\n<li style=\"text-align: left;\">Full access to Notes Shanghai (14 \u2013 17 October 2026)<\/li>\n<li style=\"text-align: left;\">An exclusive goodie box<\/li>\n<\/ul>\n\t\t\n<style>\n#text-2028338572 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-689513510\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-689513510 {\n  padding-top: 10px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-center hide-for-small\"  id=\"row-1380601084\">\n\n\n\t<div id=\"col-396945806\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3932636929\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: left;\">Passenger Profile<\/h3>\n\t\t\n<style>\n#text-3932636929 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1136878320\" class=\"text\">\n\t\t\n\n<p>We&#8217;re looking for someone who:<\/p>\n<ul>\n<li>is passionate about fragrance<\/li>\n<li>is curious to discover new brands<\/li>\n<li>enjoys creating content through photography, video, reviews, or storytelling<\/li>\n<li>is excited to share the experience<br \/>with others<\/li>\n<\/ul>\n\t\t\n<style>\n#text-1136878320 {\n  font-size: 1.05rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1583808443\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1543195846\">\n\t\t<a class=\"\" href=\"https:\/\/www.leparfummagazine.com\/de\/giveaway-notes-shanghai-2026\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1.jpg\" class=\"attachment-original size-original\" alt=\"Le Parfum Magazine X Notes Shanghai Giveaway\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_1543195846 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center show-for-small\"  id=\"row-434078809\">\n\n\n\t<div id=\"col-234221894\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2874552821\" class=\"text\">\n\t\t\n\n<h2 style=\"text-align: center;\">Passenger Profile<\/h2>\n\t\t\n<style>\n#text-2874552821 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-3352618272\" class=\"text\">\n\t\t\n\n<p>We&#8217;re looking for someone who:<\/p>\n<ul>\n<li>is passionate about fragrance<\/li>\n<li>is curious to discover new brands<\/li>\n<li>enjoys creating content through photography, video, reviews, or storytelling<\/li>\n<li>is excited to share the experience with others<\/li>\n<\/ul>\n\t\t\n<style>\n#text-3352618272 {\n  font-size: 1.05rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_78801419\">\n\t\t<a class=\"\" href=\"https:\/\/www.leparfummagazine.com\/de\/giveaway-notes-shanghai-2026\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1.jpg\" class=\"attachment-original size-original\" alt=\"Le Parfum Magazine X Notes Shanghai Giveaway\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Le-Parfum-Magazine-X-Notes-Shanghai-Giveaway-2-1-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_78801419 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-910768143\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-910768143 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-910768143 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-752548214\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Whether you&#8217;re an experienced content creator or simply someone with a genuine passion for perfume, we&#8217;d love to hear your story!<\/p>\n\t\t\n<style>\n#text-752548214 {\n  font-size: 1.05rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row show-for-small\"  id=\"row-1529654183\">\n\n\n\t<div id=\"col-433552283\" class=\"col hide-for-small medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-126548428\" class=\"col hide-for-small medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"text-372822982\" class=\"text\">\n\t\t\n\n<h1 style=\"text-align: center;\">How to Apply<\/h1>\n\t\t\n<style>\n#text-372822982 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1560788479\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Applying is simple. Visit our dedicated <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.leparfummagazine.com\/de\/giveaway-notes-shanghai-2026\/\" target=\"_blank\" rel=\"noopener\">Notes Shanghai Giveaway page<\/a><\/span> and complete the application form.<\/p>\n<p style=\"text-align: center;\">The application period runs from <strong>3 June 2026, 10:00 AM CET<\/strong> until <strong>20 July 2026, 11:59 PM CET<\/strong>. Each person may submit one application.<\/p>\n<p style=\"text-align: center;\">Whether you&#8217;re an experienced content creator or simply someone with a genuine passion for fragrance, tell us why you&#8217;re ready to join us on this unforgettable journey to Notes Shanghai.<\/p>\n\t\t\n<style>\n#text-1560788479 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1126174516\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\"><span style=\"font-size: 75%;\">Application deadline: <strong>20 July 2026, 11:59 PM CET.<\/strong><\/span><\/p>\n\t\t\n<style>\n#text-1126174516 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row align-center\"  id=\"row-587304961\">\n\n\n\t<div id=\"col-1311635911\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"https:\/\/www.leparfummagazine.com\/de\/giveaway-notes-shanghai-2026\/\" target=\"_blank\" class=\"button white is-outline\" rel=\"noopener\" >\n\t\t<span>APPLY NOW<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"max-width:1000px;height:1px;\"><\/div>\n\n\t<div id=\"gap-991246406\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-991246406 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row align-center hide-for-small\"  id=\"row-1576741314\">\n\n\n\t<div id=\"col-240349687\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3480033847\" class=\"text\">\n\t\t\n\n<h3 style=\"text-align: left;\">Discover the Previous Edition of Notes Shanghai<\/h3>\n\t\t\n<style>\n#text-3480033847 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-402392615\" class=\"text\">\n\t\t\n\n<p>Among thousands of fragrance lovers and industry professionals, Le Parfum Magazine travelled to the West Bund Art Center in Shanghai to uncover the scents, stories, and standout discoveries everyone will soon be talking about&#8230;<\/p>\n\t\t\n<style>\n#text-402392615 {\n  font-size: 1.05rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/06\/01\/notes-shanghai-2026-recap\/\" target=\"_blank\" class=\"button white is-outline\" rel=\"noopener\" >\n\t\t<span>Continue reading<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1061976685\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_926435354\">\n\t\t<a class=\"\" href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/03\/11\/notes-shanghai-april-edition-niche-fragrance-fair\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai 2026 Recap - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_926435354 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center show-for-small\"  id=\"row-1731186134\">\n\n\n\t<div id=\"col-1250809544\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-3525373371\" class=\"text\">\n\t\t\n\n<h2 style=\"text-align: center;\">Discover the Previous Edition of Notes Shanghai<\/h2>\n\t\t\n<style>\n#text-3525373371 {\n  font-size: 1.05rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-434362947\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-434362947 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-434362947 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_207301032\">\n\t\t<a class=\"\" href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/03\/11\/notes-shanghai-april-edition-niche-fragrance-fair\/\" target=\"_blank\" rel=\"noopener\" >\t\t\t\t<div data-animate=\"fadeInUp\">\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"1054\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine.jpg\" class=\"attachment-original size-original\" alt=\"Notes Shanghai 2026 Recap - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine.jpg 1100w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-600x575.jpg 600w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/a>\t\t\n<style>\n#image_207301032 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-2093685273\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2093685273 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-2093685273 {\n    padding-top: 30px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"text-3265605467\" class=\"text\">\n\t\t\n\n<p style=\"text-align: center;\">Among thousands of fragrance lovers and industry professionals, Le Parfum Magazine travelled to the West Bund Art Center in Shanghai to uncover the scents, stories, and standout discoveries everyone will soon be talking about&#8230;<\/p>\n\t\t\n<style>\n#text-3265605467 {\n  font-size: 1.05rem;\n  text-align: left;\n}\n<\/style>\n\t<\/div>\n\t\n<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/06\/01\/notes-shanghai-2026-recap\/\" target=\"_blank\" class=\"button white is-outline\" rel=\"noopener\" >\n\t\t<span>Continue reading<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1765060796 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section hide-for-small\" id=\"section_406118360\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1827617489\">\n\n\n\t<div id=\"col-1771622311\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1881942084\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1881942084 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"margin-top:0px;margin-bottom:0px;max-width:400px;height:2px;background-color:rgb(0, 0, 0);\"><\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-172238008\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1531751642\" class=\"text\">\n\t\t\n\n<h3>READ MORE<\/h3>\n\t\t\n<style>\n#text-1531751642 {\n  font-size: 1.25rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1940374965\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-239847344\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-239847344 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"is-divider divider clearfix\" style=\"margin-top:0px;margin-bottom:0px;max-width:400px;height:2px;background-color:rgb(0, 0, 0);\"><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{&quot;imagesLoaded&quot;: true, &quot;groupCells&quot;: &quot;100%&quot;, &quot;dragThreshold&quot; : 5, &quot;cellAlign&quot;: &quot;left&quot;,&quot;wrapAround&quot;: true,&quot;prevNextButtons&quot;: true,&quot;percentPosition&quot;: true,&quot;pageDots&quot;: false, &quot;rightToLeft&quot;: false, &quot;autoPlay&quot; : false}' >\n\n  <div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/15\/notes-shanghai-alex-wu-on-chinas-growing-influence-in-perfumery\/\" class=\"plain\" aria-label=\"NOTES SHANGHAI: ALEX WU ON CHINA&#8217;S GROWING INFLUENCE IN PERFUMERY\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Alex Wu Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tIN CONVERSATION WITH INTERVIEW \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/15\/notes-shanghai-alex-wu-on-chinas-growing-influence-in-perfumery\/\" class=\"plain\">NOTES SHANGHAI: ALEX WU ON CHINA&#8217;S GROWING INFLUENCE IN PERFUMERY<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tIn this exclusive interview, Notes Shanghai founder Alex Wu discusses China's fragrance industry, creative innovation,\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/06\/looking-ahead-to-the-october-edition-of-notes-shanghai\/\" class=\"plain\" aria-label=\"LOOKING AHEAD TO THE OCTOBER EDITION OF NOTES SHANGHAI\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Looking Ahead to Notes Shanghai 2026AW - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Notes-Shanghai-2026AW-Le-Parfum-Magazine.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tDOSE OF INSPIRATION TRENDING TOPIC \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/06\/looking-ahead-to-the-october-edition-of-notes-shanghai\/\" class=\"plain\">LOOKING AHEAD TO THE OCTOBER EDITION OF NOTES SHANGHAI<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover what to expect from Asia's leading boutique fragrance fair this October and enter our\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/03\/discover-the-arabic-perfumery-box\/\" class=\"plain\" aria-label=\"THE ARABIC PERFUMERY BOX: A JOURNEY INTO ARABIC PERFUMERY\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Arabic-Perfumery-Box-Le-Parfum-Magazine-X-Dullberg-Konzentra-2-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Le Parfum Magazine X D\u00fcllberg Konzentra - Arabic Perfumery Box\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Arabic-Perfumery-Box-Le-Parfum-Magazine-X-Dullberg-Konzentra-2-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Arabic-Perfumery-Box-Le-Parfum-Magazine-X-Dullberg-Konzentra-2-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Arabic-Perfumery-Box-Le-Parfum-Magazine-X-Dullberg-Konzentra-2-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Arabic-Perfumery-Box-Le-Parfum-Magazine-X-Dullberg-Konzentra-2-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Arabic-Perfumery-Box-Le-Parfum-Magazine-X-Dullberg-Konzentra-2-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Arabic-Perfumery-Box-Le-Parfum-Magazine-X-Dullberg-Konzentra-2.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tDOSE OF INSPIRATION NEW LAUNCHES \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/03\/discover-the-arabic-perfumery-box\/\" class=\"plain\">THE ARABIC PERFUMERY BOX: A JOURNEY INTO ARABIC PERFUMERY<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover the Arabic Perfumery Box by Le Parfum Magazine and D\u00fcllberg Konzentra. Explore five exclusive\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/02\/tadhana-a-different-shade-of-asian-perfumery\/\" class=\"plain\" aria-label=\"TADHANA: A DIFFERENT SHADE OF ASIAN PERFUMERY\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Tadhana - Newly Discovered - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tBRANDS TO DISCOVER DOSE OF INSPIRATION \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/02\/tadhana-a-different-shade-of-asian-perfumery\/\" class=\"plain\">TADHANA: A DIFFERENT SHADE OF ASIAN PERFUMERY<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover Tadhana, one of Le Parfum Magazine Chapter 8's Newly Discovered fragrance houses. Explore the\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/06\/01\/notes-shanghai-2026-recap\/\" class=\"plain\" aria-label=\"NOTES SHANGHAI 2026 RECAP: A GLIMPSE INTO ASIA&#8217;S RISING PERFUME SCENE\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Notes Shanghai 2026 Recap - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/Notes-Shanghai-2026-Recap-Le-Parfum-Magazine.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tDOSE OF INSPIRATION TRENDING TOPIC \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/06\/01\/notes-shanghai-2026-recap\/\" class=\"plain\">NOTES SHANGHAI 2026 RECAP: A GLIMPSE INTO ASIA&#8217;S RISING PERFUME SCENE<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover the highlights of Notes Shanghai 2026, from exclusive exhibitions with Dominique Ropion and Osmoth\u00e8que\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/05\/11\/the-rise-of-dupes-from-comparison-to-category\/\" class=\"plain\" aria-label=\"THE RISE OF DUPES: FROM COMPARISON TO CATEGORY\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/The-Rise-of-Dupes-From-Comparison-to-Category-Le-Parfum-Magazine-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Rise of Dupes: from Comparison to Category - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/The-Rise-of-Dupes-From-Comparison-to-Category-Le-Parfum-Magazine-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/The-Rise-of-Dupes-From-Comparison-to-Category-Le-Parfum-Magazine-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/The-Rise-of-Dupes-From-Comparison-to-Category-Le-Parfum-Magazine-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/The-Rise-of-Dupes-From-Comparison-to-Category-Le-Parfum-Magazine-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/The-Rise-of-Dupes-From-Comparison-to-Category-Le-Parfum-Magazine-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/05\/The-Rise-of-Dupes-From-Comparison-to-Category-Le-Parfum-Magazine.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tDOSE OF INSPIRATION TRENDING TOPIC \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/05\/11\/the-rise-of-dupes-from-comparison-to-category\/\" class=\"plain\">THE RISE OF DUPES: FROM COMPARISON TO CATEGORY<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tFrom affordability to originality, fragrance dupes are one of perfumery\u2019s most debated topics. Discover expert\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/17\/perfume-talk-designer-vs-niche\/\" class=\"plain\" aria-label=\"PERFUME TALK DESIGNER VS NICHE\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Designer-VS-Niche-Perfumes-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Designer VS Niche Perfumes\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Designer-VS-Niche-Perfumes-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Designer-VS-Niche-Perfumes-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Designer-VS-Niche-Perfumes-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Designer-VS-Niche-Perfumes-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Designer-VS-Niche-Perfumes-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Designer-VS-Niche-Perfumes.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tDOSE OF INSPIRATION TRENDING TOPIC \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/17\/perfume-talk-designer-vs-niche\/\" class=\"plain\">PERFUME TALK DESIGNER VS NICHE<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDesigner vs Niche perfumes: explore the key differences in ingredients, exclusivity, concentration, and longevity, and\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/a-spin-through-the-fragrance-wheel\/\" class=\"plain\" aria-label=\"A SPIN THROUGH THE FRAGRANCE WHEEL\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Fragrances Wheel of the World\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tDOSE OF INSPIRATION TIPS &amp; TRICKS \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/a-spin-through-the-fragrance-wheel\/\" class=\"plain\">A SPIN THROUGH THE FRAGRANCE WHEEL<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tEver felt overwhelmed in a perfume boutique? The Fragrance Wheel decodes scent families like floral,\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:59%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/the-art-of-smellmaxxing\/\" class=\"plain\" aria-label=\"THE ART OF SMELLMAXXING\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The art of Smellmaxxing\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tTIPS &amp; TRICKS \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/the-art-of-smellmaxxing\/\" class=\"plain\">THE ART OF SMELLMAXXING<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tSmellmaxxing marks a shift in modern perfumery, where fragrance becomes self-expression through projection, layering, extraits,\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_406118360 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section show-for-small\" id=\"section_1901416268\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1367970012\">\n\n\n\t<div id=\"col-1423425130\" class=\"col medium-4 small-4 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-319239296\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-319239296 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"margin-top:0px;margin-bottom:0px;max-width:400px;height:2px;background-color:rgb(0, 0, 0);\"><\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1173574275\" class=\"col medium-4 small-4 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1465046420\" class=\"text\">\n\t\t\n\n<h3>READ MORE<\/h3>\n\t\t\n<style>\n#text-1465046420 {\n  font-size: 1.25rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1837393635\" class=\"col medium-4 small-4 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1884447288\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1884447288 {\n  padding-top: 15px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"is-divider divider clearfix\" style=\"margin-top:0px;margin-bottom:0px;max-width:400px;height:2px;background-color:rgb(0, 0, 0);\"><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 slider row-slider slider-nav-reveal slider-nav-push\"  data-flickity-options='{&quot;imagesLoaded&quot;: true, &quot;groupCells&quot;: &quot;100%&quot;, &quot;dragThreshold&quot; : 5, &quot;cellAlign&quot;: &quot;left&quot;,&quot;wrapAround&quot;: true,&quot;prevNextButtons&quot;: true,&quot;percentPosition&quot;: true,&quot;pageDots&quot;: false, &quot;rightToLeft&quot;: false, &quot;autoPlay&quot; : false}' >\n\n  <div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/15\/notes-shanghai-alex-wu-on-chinas-growing-influence-in-perfumery\/\" class=\"plain\" aria-label=\"NOTES SHANGHAI: ALEX WU ON CHINA&#8217;S GROWING INFLUENCE IN PERFUMERY\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Alex Wu Notes Shanghai\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Alex-Wu-Founder-of-Notes-Shanghai.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tIN CONVERSATION WITH INTERVIEW \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/15\/notes-shanghai-alex-wu-on-chinas-growing-influence-in-perfumery\/\" class=\"plain\">NOTES SHANGHAI: ALEX WU ON CHINA&#8217;S GROWING INFLUENCE IN PERFUMERY<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tIn this exclusive interview, Notes Shanghai founder Alex Wu discusses China's fragrance industry, creative innovation,\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/02\/tadhana-a-different-shade-of-asian-perfumery\/\" class=\"plain\" aria-label=\"TADHANA: A DIFFERENT SHADE OF ASIAN PERFUMERY\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Tadhana - Newly Discovered - Le Parfum Magazine\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/07\/Tadhana-Newly-Discovered-Le-Parfum-Magazine3.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tBRANDS TO DISCOVER DOSE OF INSPIRATION \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/07\/02\/tadhana-a-different-shade-of-asian-perfumery\/\" class=\"plain\">TADHANA: A DIFFERENT SHADE OF ASIAN PERFUMERY<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover Tadhana, one of Le Parfum Magazine Chapter 8's Newly Discovered fragrance houses. Explore the\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/a-spin-through-the-fragrance-wheel\/\" class=\"plain\" aria-label=\"A SPIN THROUGH THE FRAGRANCE WHEEL\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Fragrances Wheel of the World\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/A-spin-through-the-fragrance-wheel.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tDOSE OF INSPIRATION TIPS &amp; TRICKS \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/a-spin-through-the-fragrance-wheel\/\" class=\"plain\">A SPIN THROUGH THE FRAGRANCE WHEEL<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tEver felt overwhelmed in a perfume boutique? The Fragrance Wheel decodes scent families like floral,\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/the-art-of-smellmaxxing\/\" class=\"plain\" aria-label=\"THE ART OF SMELLMAXXING\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The art of Smellmaxxing\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/The-art-of-Smellmaxxing-foto.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tTIPS &amp; TRICKS \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/the-art-of-smellmaxxing\/\" class=\"plain\">THE ART OF SMELLMAXXING<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tSmellmaxxing marks a shift in modern perfumery, where fragrance becomes self-expression through projection, layering, extraits,\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/manuel-mathieu-parfums-turning-the-intangible-into-scent\/\" class=\"plain\" aria-label=\"MANUEL MATHIEU PARFUMS: TURNING THE INTANGIBLE INTO SCENT\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Manuel-Mathieu-Parfums-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Manuel Mathieu Parfums: Turning the Intangible Into Scent\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Manuel-Mathieu-Parfums-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Manuel-Mathieu-Parfums-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Manuel-Mathieu-Parfums-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Manuel-Mathieu-Parfums-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Manuel-Mathieu-Parfums-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Manuel-Mathieu-Parfums.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tBRANDS TO DISCOVER DOSE OF INSPIRATION \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/16\/manuel-mathieu-parfums-turning-the-intangible-into-scent\/\" class=\"plain\">MANUEL MATHIEU PARFUMS: TURNING THE INTANGIBLE INTO SCENT<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tManuel Mathieu Parfums brings the artist\u2019s world into scent, with a debut collection shaped by\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/10\/scentabase-jillian\/\" class=\"plain\" aria-label=\"MEET JILLIAN: THE ROOTS OF LOVE\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Jillian-Le-Parfum-Scentabase-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Jillian - Le Parfum Scentabase\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Jillian-Le-Parfum-Scentabase-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Jillian-Le-Parfum-Scentabase-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Jillian-Le-Parfum-Scentabase-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Jillian-Le-Parfum-Scentabase-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Jillian-Le-Parfum-Scentabase-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/04\/Jillian-Le-Parfum-Scentabase.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tBRANDS BRANDS TO DISCOVER DOSE OF INSPIRATION \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/04\/10\/scentabase-jillian\/\" class=\"plain\">MEET JILLIAN: THE ROOTS OF LOVE<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover everything about Jillian + exclusive Q&A with founder Jang K\u00ea\u0300u.\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/03\/03\/next-in-niche-perfumer-ozge-erdogmus-altinel\/\" class=\"plain\" aria-label=\"NEXT IN NICHE: PERFUMER \u00d6ZGE ERDOGMUS ALTINEL\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/LPM-Website-Portrait-Banner-300x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Next in Niche: \u00d6zge Erdo\u011fmu\u015f Alt\u0131nel, Perfumer by EPS Fragrances\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/LPM-Website-Portrait-Banner-300x400.jpg 300w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/LPM-Website-Portrait-Banner-600x800.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/LPM-Website-Portrait-Banner-768x1024.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/LPM-Website-Portrait-Banner-1152x1536.jpg 1152w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/LPM-Website-Portrait-Banner-9x12.jpg 9w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/LPM-Website-Portrait-Banner.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tINTERVIEW PERFUMER INTERVIEWS \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/03\/03\/next-in-niche-perfumer-ozge-erdogmus-altinel\/\" class=\"plain\">NEXT IN NICHE: PERFUMER \u00d6ZGE ERDOGMUS ALTINEL<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover perfumer \u00d6zge Erdo\u011fmu\u015f Alt\u0131nel, perfumer at EPS Fragrances. From her roots among raw materials\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/02\/23\/next-in-niche-perfumer-aitana-lopez-de-carrion\/\" class=\"plain\" aria-label=\"NEXT IN NICHE: AITANA L\u00d3PEZ DE CARRI\u00d3N\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Aitana-Lopez-de-Carrion-Perfumer-at-CPL-Aromas-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Aitana L\u00f3pez de Carri\u00f3n - Perfumer at CPL Aromas\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Aitana-Lopez-de-Carrion-Perfumer-at-CPL-Aromas-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Aitana-Lopez-de-Carrion-Perfumer-at-CPL-Aromas-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Aitana-Lopez-de-Carrion-Perfumer-at-CPL-Aromas-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Aitana-Lopez-de-Carrion-Perfumer-at-CPL-Aromas-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Aitana-Lopez-de-Carrion-Perfumer-at-CPL-Aromas-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Aitana-Lopez-de-Carrion-Perfumer-at-CPL-Aromas.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tINTERVIEW PERFUMER INTERVIEWS \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/02\/23\/next-in-niche-perfumer-aitana-lopez-de-carrion\/\" class=\"plain\">NEXT IN NICHE: AITANA L\u00d3PEZ DE CARRI\u00d3N<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tDiscover Florian Gallo of dsm-firmenich. From Grasse to global creations, discover his creative journey and\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" data-animate=\"fadeInUp\">\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-normal box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:100%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/02\/23\/skins-layer-plus-interview\/\" class=\"plain\" aria-label=\"SKINS LAYER+ INTERVIEW: CELEBRATING 25 YEARS IN NICHE RETAIL\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Philip-Hillege-Skins-Co-Founder-417x400.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Philip Hillege - Co-Founder of Skins Cosmetics\" srcset=\"https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Philip-Hillege-Skins-Co-Founder-417x400.jpg 417w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Philip-Hillege-Skins-Co-Founder-835x800.jpg 835w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Philip-Hillege-Skins-Co-Founder-768x736.jpg 768w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Philip-Hillege-Skins-Co-Founder-13x12.jpg 13w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Philip-Hillege-Skins-Co-Founder-600x575.jpg 600w, https:\/\/www.leparfummagazine.com\/wp-content\/uploads\/2026\/02\/Philip-Hillege-Skins-Co-Founder.jpg 1100w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"cat-label  is-xxsmall op-7 uppercase\">\n\t\t\t\t\tINTERVIEW \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.leparfummagazine.com\/de\/2026\/02\/23\/skins-layer-plus-interview\/\" class=\"plain\">SKINS LAYER+ INTERVIEW: CELEBRATING 25 YEARS IN NICHE RETAIL<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt\">\n\t\t\t\t\t\tIn this Skins Layer+ interview, Philip Hillege explains the launch of Layer+ after 25 years\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1901416268 {\n  padding-top: 50px;\n  padding-bottom: 50px;\n  background-color: rgb(255, 255, 255);\n}\n<\/style>\n\t<\/section>\n\t\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>In this exclusive interview, Notes Shanghai founder Alex Wu discusses China&#8217;s fragrance industry, creative innovation, cultural exchange, and the growing global influence of Chinese perfumery.<\/p>","protected":false},"author":1,"featured_media":24583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101,244],"tags":[589,588,513,301,590,578,500,511,512,514],"class_list":["post-24561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-conversation-with","category-interview","tag-asia","tag-china","tag-fragrance-events","tag-fragrance-industry","tag-giveaway","tag-le-parfum-magazine","tag-niche-fragrance","tag-notes-shanghai","tag-perfume-fair","tag-shanghai"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this exclusive interview, Skins co-founder Philip Hillege discusses launching Layer+, innovation 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